|
Advertising
cost comparisons in Houston area.
Houston Business Journal
The Houston Business Journal is a weekly publication
operated out of North Carolina. Their target market
is business professionals in the Houston area. According
to their own press kit, they have a circulation of 19,000
and only 50% of their readers are business owners or
partners. This translates to reaching the same 9,500
business owners every month.
Houston
Chronicle
Houston's only major newspaper reports a daily circulation
of 1.2 million. The Houston Chronicle does not offer
any statistics regarding the number of readers who are
business owners.
B2B
Texas Resource
By comparison, the B2B Texas Resource guide is owned
and operated here in Texas and targets start-up businesses
directly. Our advertisers reach approximately 8,000
unique new business owners in the Houston area every
month. After advertising with B2B Texas Resource for
3 months, your company will have connected with an estimated
24,000 decision makers.
The
following chart outlines the differences in advertising
in either of these three sources.
|
|
B2B
|
HBJ
|
Chron
|
|
Distribution
to Unique Business Owners
(3 month period)
|
~24,000
|
~9,500
|
Number
of business owners unknown
|
|
Estimated
Shelf-Life
|
6
months
|
1
week
|
1
day
|
|
Cost
per unique business owner contact
|
12¢
|
$2.28
|
Number
of business owners unknown
|
|
Yearly
Cost
(same sized full color ad)
|
$11,940
|
$21,660
|
$73,200
|
The
advantages of advertising with B2BTexasResource are
obvious. Below please find our rates.
| *
Houston |
|
Months
|
12X
|
3X
|
|
Full Color Display Ad - Back Cover
4.25 X 2.75
|
per
month
|
$1,095
|
$1,225
|
|
Full
Color Display Ad - Standard
4.25 X 2.75
|
per
month
|
$995
|
$1,125
|
|
Full
Color Mini Ad
4.25 X 1.25
|
per
month
|
$435
|
$535
|
|
In-Column
Ad
Logo + 2 Lines of Type
|
per
month
|
$175
|
$225
|
Reaches
approximately 8,000 unique new business owners every
month.
Mailed weekly.
| *
Dallas |
|
Months
|
12X
|
3X
|
|
Full Color Display Ad - Back Cover
4.25 X 2.75
|
per
month
|
$795
|
$915
|
|
Full
Color Display Ad - Standard
4.25 X 2.75
|
per
month
|
$695
|
$805
|
|
Full
Color Mini Ad
4.25 X 1.25
|
per
month
|
$345
|
$445
|
|
In-Column
Ad
Logo + 2 Lines of Type
|
per
month
|
$145
|
$195
|
Reaches
approximately 3,200 unique new business owners every
month.
Mailed weekly.
| *
Fort Worth |
|
Months
|
12X
|
3X
|
|
Full Color Display Ad - Back Cover
4.25 X 2.75
|
per
month
|
$525
|
$655
|
|
Full
Color Display Ad - Standard
4.25 X 2.75
|
per
month
|
$425
|
$535
|
|
Full
Color Mini Ad
4.25 X 1.25
|
per
month
|
$215
|
$315
|
|
In-Column
Ad
Logo + 2 Lines of Type
|
per
month
|
$125
|
$175
|
Reaches
approximately 1,500 unique new business owners every
month.
Mailed weekly.
| *
San Antonio |
|
Months
|
12X
|
3X
|
|
Full Color Display Ad - Back Cover
4.25 X 2.75
|
per
month
|
$445
|
$555
|
|
Full
Color Display Ad - Standard
4.25 X 2.75
|
per
month
|
$345
|
$455
|
|
Full
Color Mini Ad
4.25 X 1.25
|
per
month
|
$175
|
$275
|
|
In-Column
Ad
Logo + 2 Lines of Type
|
per
month
|
$95
|
$145
|
Reaches
approximately 1,200 unique new business owners every
month.
Mailed weekly.
| *
Austin |
|
Months
|
12X
|
3X
|
|
Full Color Display Ad - Back Cover
4.25 X 2.75
|
per
month
|
$445
|
$555
|
|
Full
Color Display Ad - Standard
4.25 X 2.75
|
per
month
|
$345
|
$455
|
|
Full
Color Mini Ad
4.25 X 1.25
|
per
month
|
$175
|
$275
|
|
In-Column
Ad
Logo + 2 Lines of Type
|
per
month
|
$95
|
$145
|
Reaches
approximately 1,200 unique new business owners every
month.
Mailed weekly.
| Notes: |
|
*
Display Ads include a logo and website link on
the B2B Texas Resource website.
Advertisers selecting Display Ads are eligible
for multiple-city discounts.
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