|
| Advertising
cost comparisons in Houston Area |
Houston
Business Journal
The Houston Business Journal is a weekly publication
operated out of North Carolina. Their target market
is business professionals in the Houston area. According
to their own press kit, they have a circulation of 19,000
and only 50% of their readers are business owners or
partners. This translates to reaching the same 9,500
business owners every month.
Houston
Chronicle
Houston's only major newspaper reports a daily circulation
of 1.2 million. The Houston Chronicle does not offer
any statistics regarding the number of readers who are
business owners.
B2B
Texas Resource
By comparison, the B2B Texas Resource Guide is owned
and operated here in Texas and targets start-up businesses
directly. Our advertisers reach approximately 6,500
unique new business owners in the Houston Metro area
every month. After advertising with B2B Texas Resource
for 3 months, your company will have connected with
an estimated 19,500 decision makers.
Additionally,
business owners who receive the B2B Texas Resource Guide
report keeping it and referring to it multiple times
over a period of many months.
The
following chart outlines the differences in advertising
in either of these three sources.
|
|
B2B
|
HBJ
|
Chron
|
|
Distribution
to Unique Business Owners
(3 month period)
|
~19,500
|
~9,500
|
Number
of business owners unknown
|
|
Estimated
Shelf-Life
|
6
months
|
1
week
|
1
day
|
|
Cost
per unique business owner contact
|
11¢
|
$2.28
|
Number
of business owners unknown
|
|
Yearly
Cost
(same sized full color ad)
|
$8,340
|
$21,660
|
$73,200
|
The
advantages of advertising with B2BTexasResource are
obvious. Below please find our rates.
| Start-Up
Business Resource Guides |
Targets
new business owners directly as they file their DBAs.
| *
Houston |
|
Months
|
6-12x
|
3-5x
|
|
Full Color Display Ad - Back Cover
4.25 X 2.625
|
per
month
|
$745
|
$845
|
|
Full
Color Display Ad - Standard
4.25 X 2.625
|
per
month
|
$695
|
$795
|
|
Full
Color Display Ad - Half
2.125 X 2.625
|
per
month
|
$355
|
$425
|
|
Full
Color Mini Ad
4.25 X 1.25
|
per
month
|
$295
|
$365
|
Reaches
approximately 6,500 unique new business owners every
month in Harris, Fort Bend, Brazoria, Montgomery &
Galveston counties.
| *
Dallas |
|
Months
|
6-12x
|
3-5x
|
|
Full Color Display Ad - Back Cover
4.25 X 2.625
|
per
month
|
$745
|
$845
|
|
Full
Color Display Ad - Standard
4.25 X 2.625
|
per
month
|
$695
|
$795
|
|
Full
Color Display Ad - Half
2.125 X 2.625
|
per
month
|
$355
|
$425
|
|
Full
Color Mini Ad
4.25 X 1.25
|
per
month
|
$295
|
$365
|
Reaches
approximately 3,200 unique new business owners every
month.
| *
Fort Worth |
|
Months
|
6-12x
|
3-5x
|
|
Full Color Display Ad - Back Cover
4.25 X 2.625
|
per
month
|
$525
|
$655
|
|
Full
Color Display Ad - Standard
4.25 X 2.625
|
per
month
|
$425
|
$535
|
|
Full
Color Display Ad - Half
2.125 X 2.625
|
per
month
|
$235
|
$335
|
|
Full
Color Mini Ad
4.25 X 1.25
|
per
month
|
$215
|
$315
|
Reaches
approximately 1,500 unique new business owners every
month.
| *
San Antonio |
|
Months
|
6-12x
|
3-5x
|
|
Full Color Display Ad - Back Cover
4.25 X 2.625
|
per
month
|
$445
|
$555
|
|
Full
Color Display Ad - Standard
4.25 X 2.625
|
per
month
|
$345
|
$455
|
|
Full
Color Display Ad - Half
2.125 X 2.625
|
per
month
|
$195
|
$295
|
|
Full
Color Mini Ad
4.25 X 1.25
|
per
month
|
$175
|
$275
|
Reaches
approximately 1,200 unique new business owners every
month.
| *
Austin |
|
Months
|
6-12x
|
3-5x
|
|
Full Color Display Ad - Back Cover
4.25 X 2.625
|
per
month
|
$445
|
$555
|
|
Full
Color Display Ad - Standard
4.25 X 2.625
|
per
month
|
$345
|
$455
|
|
Full
Color Display Ad - Half
2.125 X 2.625
|
per
month
|
$195
|
$295
|
|
Full
Color Mini Ad
4.25 X 1.25
|
per
month
|
$175
|
$275
|
Reaches
approximately 1,200 unique new business owners every
month.
| Existing
Business Resource Guide |
Targets
existing businesses which meet the following criteria:
- Annual
revenues of at least $100,000, and
- In
business for 1 - 5 years, and
- Credit
rating of "Very Good" or "Excellent,
and
- Excludes
service stations, convenience and grocery stores,
dry cleaners, beauty salons, and women's apparel retailers.
| |
One-time
|
|
Full
Color Display Ad - Back Cover
4.25 X 2.75
|
$1,195
|
|
Full
Color Display Ad - Standard
4.25 X 2.75
|
$1,095
|
|
Full
Color Display Ad - Half
2.125 X 2.75
|
$575
|
|
Full
Color Mini Ad
4.25 X 1.25
|
$475
|
|
In-Column
Ad
Logo + 2 Lines of Type
|
$185
|
Reaches
approximately 9,700 unique existing businesses in
the Houston Metro area.
Mailed once annually.
| New
Restaurant Resource Guide |
Targets
new restaurant,bar and commercial kitchen owners specifically
catering to their unique industry needs.
| |
Months
|
6-12X
|
3-5X
|
|
Full
Color Display Ad - Back Cover
4.25 X 2.625
|
per
month
|
$345
|
$395
|
|
Full
Color Display Ad - Standard
4.25 X 2.625
|
per
month
|
$295
|
$345
|
|
Full
Color Display Ad - Half
2.125 X 2.625
|
per
month
|
$165
|
$215
|
|
Full
Color Mini Ad
4.25 X 1.25
|
per
month
|
$145
|
$195
|
Reaches
approximately 500 unique new restaurant, bar and commercial
kitchen owners every month. Includes churches, schools
and caterers.
| Notes: |
|
*
Display Ads include a logo and website link on
the B2B Texas Resource website.
Advertisers selecting Display Ads in the Start-Up
Business Guides are eligible for multiple-city
discounts.
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